noun (n)

• an entertainer who attracts large audiences(noun.person)

  Example:
  He was the biggest drawing card they had.
  

  Synonym:
  attracter, attraction, attractor, draw
  

  source: wordnet30
• a featured article of merchandise sold at a loss in order to draw customers(noun.artifact)

  Synonym:
  leader, loss leader
  

  source: wordnet30