noun (n)

• attractiveness(noun.cognition)

  Example:
  Its allurement was its remoteness.
  

  source: wordnet30
• the power to entice or attract through personal charm(noun.attribute)

  Synonym:
  allure, temptingness
  

  source: wordnet30
• the act of enticing a person to do something wrong (as an offer of sex in return for money)(noun.act)

  Synonym:
  solicitation
  

  source: wordnet30
• The act alluring; temptation; enticement.(noun)

  source: webster1913