noun (n)

• the property of being moderate in price or expenditures(noun.attribute)

  Example:
  The modestness of the living standards here becomes obvious immediately.
  

  Synonym:
  moderateness, reasonableness
  

  source: wordnet30
• freedom from vanity or conceit(noun.attribute)

  Synonym:
  modesty
  Antonym:
  immodesty
  

  source: wordnet30