noun (n)

• the act of giving a false appearance(noun.act)

  Synonym:
  feigning, pretence, pretending, simulation
  

  source: wordnet30
• pretending with intention to deceive(noun.communication)

  Synonym:
  dissembling, feigning, pretence
  

  source: wordnet30
• imaginative intellectual play(noun.cognition)

  Synonym:
  make-believe, pretence
  

  source: wordnet30
• a false or unsupportable quality(noun.attribute)

  Synonym:
  pretence, pretension
  

  source: wordnet30
• an artful or simulated semblance(noun.attribute)

  Synonym:
  guise, pretence, pretext
  

  source: wordnet30
• The act of laying claim; the claim laid; assumption; pretension.(noun)

  source: webster1913