noun (n)

• excessive but superficial compliments given with affected charm(noun.communication)

  Synonym:
  fulsomeness, smarm
  

  source: wordnet30
• smug self-serving earnestness(noun.attribute)

  Synonym:
  fulsomeness, oiliness, oleaginousness, smarminess, unctuousness
  

  source: wordnet30
• semisolid preparation (usually containing a medicine) applied externally as a remedy or for soothing an irritation(noun.artifact)

  Synonym:
  balm, ointment, salve, unguent
  

  source: wordnet30
• anointing as part of a religious ceremony or healing ritual(noun.act)

  Synonym:
  inunction
  

  source: wordnet30
• The act of anointing, smearing, or rubbing with an unguent, oil, or ointment, especially for medical purposes, or as a symbol of consecration; as, mercurial unction.(noun)

  source: webster1913