adjective satellite (s)

• made for or directed or adjusted to a particular individual(adj.all)

  Example:
  Personalized luggage.
  Personalized advice.
  

  Synonym:
  individualised, individualized, personalised
  

  source: wordnet30
• pointedly referring to or concerning a person's individual personality or intimate affairs especially offensively(adj.all)

  Example:
  Unnecessarily personalized remarks.
  

  source: wordnet30