noun (n)

• (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)(noun.possession)

  Synonym:
  good will
  

  source: wordnet30
• the friendly hope that something will succeed(noun.feeling)

  source: wordnet30
• a disposition to kindness and compassion(noun.attribute)

  Synonym:
  good will, grace
  

  source: wordnet30